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The Experience

From the moment you walk through our doors, we are here to serve and celebrate you.

We wanted to recreate the bridal boutique experience, therefore we created a charming space in the most unusual place to shop for a bridal gown.  The Art Factory Pop-up studio is located within this award winning ventage venue.

We wanted to offer you customize experience, by having consultations completed by the bride ahead of appointment to curate a set of gowns to begin trying on. Once we get to know a little more about your likes and dislikes your consultant will pull more styles to try or offer customizations to make your dress extra special. We will help you narrow down your choices and hopefully you pick THE ONE! 

Our consultants truly love what they do and strive to offer the best all around experience. We are here to educate the bride on the process from picking the gown, to alterations and ultimately advise for day of and beyond.


Our hope is that your experience with us will be fun, relaxing, and unforgettable! 


why the location?

We get asked a lot why we created the pop-up store. It’s pretty simple actually. We sponsored a few bridal fashion shows, and our gowns match perfectly with the venue.  The owners ask if we would like to enjoy they bridal market along with a few other vendors.  We weren't sure it would work, but said why not?

After we poured our heart and soul into building this business, at a traditional location it seemed  like the perfect time to try something new.

why we're 

In order to provide the best experience for our brides, we believe that having an intimate appointment with one-on-one service is key. A consultant is with the bride at all times during the appointment. We connect with the bride and her vision for her wedding day by listening, asking questions and learning her style.

We knows our inventory like the back of our hands and we have a proven formula that has helped over 1,200 brides find their dream dress in our boutique.


Trust our process and have an open mind and you’ll have the best time finding your one of a kind gown!


visit us!


We are located in the heart of Paterson, New Jersey,  at 70 Spruce St. Parking available on premises!


Sunday : Closed
Monday : Closed
Tuesday : Closed
Wednesday : 11 – 6
Thursday: 11 – 6
Friday : 11 – 5
Saturday : 9 – 5

Please note that we are by appointment only.

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