For a modern, but still put together look - pick the color and fabric, but consider letting your bridesmaids choose the neckline and silhouette.
When shopping, bring one or two bridesmaids - maybe the maid who has the bode or coloring that's most similar to the rest of the bridal party, or the maid who is the most difficult to fit.
Ask for your maid's advice, but make the final decision yourself. You're the one who knows the big picture -overall look, formality and people's budgets-best.
The bridesmaids should try to place their orders at the same time to ensure that the dresses will be made from the same dye lot.
If purchasing a made-to-order dress allow three months' delivery and alternation time for dresses. If ordering a made-to-measure (or fit) dress allow four to six weeks for delivery.
Don't forget the extras. Should the maids all have the same shoes, jewelry, hairstyles, handbags or wraps? Communicate your desires clearly to your maids.