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Grooms choose Something Blue

According to British independent fashion house, Douglas & Grahame, a $25m business supplying thousands of the nation’s independent stockists, men are choosing to buy suits in shades of blue for their big day

Now determined to enjoy the wedding shopping experience as much as the bride-to-be, the brand reported a spike in the sales of lounge suits as men are steering away from hired top hat and tails and choosing to buy sharply tailored suits instead, with vivid blues the favored color.

Hiring the male attire for nuptial celebrations remains popular but an increasing number of grooms are deciding to buy their outfit and seeking out independent stockists to get the best possible advice - and the choices are becoming less outlandish so it can be worn again and again.

Sales director Anton Jenkins said independent traders had increased orders of suits as the main wedding season kicks off in style. He said those that were particularly popular were the suits in bright blue tones and fine check with a three-piece ensemble still a must-have.

He said: “Love is certainly in the air but trends are changing as men want to spend more on their wedding outfits. Our phones have been really busy with stockists calling in extra supplies of our blue suits in brighter shades and those with a more defined and modern cut. Independent traders are looking to satisfy the demand among grooms for something more enduring for their wedding day and help in getting the right look.”

Anton also said service from independents was a key factor in attracting customers: “Grooms that do buy instead of hire are looking for a more personal shopping experience which is why they are seeking out independent traders. It’s the best way to guarantee personalized advice and someone who will pay attention to the detail. I think like many brides they want something that is theirs and theirs alone and even possibly something they will keep. Unlike a wedding dress, they do get even more opportunities to wear their suit should they wish to so it makes sense to buy.”

The average spend on a groom’s outfit is much lower than a wedding dress at about $300-$400 but the experience of choosing and buying it is no less special. Most independent stockists will have an altering service and that ensures they can get that perfect fit too.

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